The new scooter accessory line will be available by mid-November.
Scootrix will launch with two products: Scootrix Plates and Wheel Whizzers.
The company estimates that over 2.5 million British children own a scooter and aims to bring a touch of individuality to the wheeled toys.
Scootrix Plates are the junior version of the personalised number plate - kids can customise the plates with the A-Z and 0-9 stickers provided. Designed to be a universal fit for any Scooter, Scootrix Plates will retail at £9.99.
Wheel Whizzers are wheel caps for Micro Scooters. Designed to click easily in place on the Mini and Maxi models, the whizzers create different patterns as the wheels turn and are available in a range of colours and designs with a retail price of £6.99.
Call 020 3384 7156 for samples.