Lamb has worked in the novelty gift and gadget industry since 2008, when he joined Mustard, where he was responsible for developing business with the High Street multiples.

In his new role at BBTradesales, Lamb works with existing customers, ensuring the firm is offering products suited to their customers. He looks after UK and European territories.

Lamb commented: "It’s great to see the reactions to our innovative products not only in the UK but internationally too.

"The markets are varied so it’s important and also fascinating to get to know my customers’ business and the international market."

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