The iconic retailer has revealed the toys it expects to be best sellers during the festive season.
Hamleys hosted a busy press event today to unveil its 2011 Christmas lists.
Out of the top ten, half are licensed products, including a nod to the latest Disney Pixar release - Cars 2 Fully Loaded McMissile; an update on the popular Sesame Street character - Rock On Elmo and the latest craze - Moshi Monsters Talking Plush.
Laura Olver, head of buying and planning at Hamleys, commented: "There are so many licensed toys in the top ten list, that we decided to include a film and TV list this year. Demand for licensed toys seems to be higher than ever this year."
Also notable in the lists is a number of higher price point items. Despite NPD figures showing recently that a surge in sales low-price collectables were driving revenue growth, Hamleys is still seeing larger items doing well. The firm also revealed a 'finest toys' list.
Included in the list is the Lego Ninjago Fire Temple at £116, Rock on Elmo at £100 and Furreal Cookie at £114.
Olver told ToyNews: "A few of the toys in our top ten are at the higher end of the price scale, but big ticket items do tend to do very well at Hamleys."
The top ten list in full is as follows:
Cars 2 Fully Loaded McMissile (Mattel)
Transformers 3 Mech Tech Leader Asst (Hasbro)
Furreal Cookie (Hasbro)
Kidizoom Twist (VTech)
Rock on Elmo (Hasbro)
Ninjago Fire Temple (Lego)
Nerf Vortex Nitron (Hasbro)
Moshi Monsters Talking Plush (Vivid)
Barbie Fashionistas (Mattel)
The top film and TV inspired toys are as follows:
Dr Who Build Your Own Screwdriver (Character)
Light-up Rapunzel doll (Mattel)
Cars 2 1:24 R/C Lightning McQueen (Character)
Queen Anne's Revenge (Lego)
Transformers Ultimate Optimus Prime (Hasbro)
Cars Big Bentley Bust Out (Lego)
Justin Bieber Singing Doll (Vivid)
Dance Star Mickey (Mattel)
Monster High Laguna Hydration Station (Mattel)
Hamley's pick of the 'finest' toys are below:
Dr Who Ride-in Dalek (Kids@play)
Bugatti Type 57 SC atlantic Coupe 1938 (John Ayrey)
Concorde Collectors Pack (Bravo Delta)
Disney Princess Ultimate Dream Castle (Mattel)
Smokey the Fire Engine (Mattel)
Sylvanian Families Highfields Farm (Flair)
Fijit Friends (Mattel)
Technic Supercar (Lego)
Air Swimmers (Wow Stuff)
My Keepon (Wow Stuff)
3ch Gyro Spy Cam Helicopter (Silverlit)
Finally, the top traditional toys are as follows:
Rosie Ragdoll (Hamleys)
Pudding - Christmas Bear (Hamleys)
Magnetic Fish Pond (Cheatwell)
Blow Football (Cheatwell)
Tiddledey Winks (Cheatwell)
Monopoly Nostalgia Edition (Hasbro/Esdevium)
Risk Nostalgia Edition (Hasbro/Esdevium)
Cluedo Nostalgia Edition (Hasbro/Esdevium)
Timberkits Dragon (Timberkits)
Star Wars Millennium Falcom (Lego)
Wooden Train (Hamleys)
Grenadier Guardsman (Hamleys)
Chester Rocking Horse (Hamleys)