Toy sales in February continued to grow, up seven per cent in value for the month.
The final week of February drove most of the month’s growth with sales up 25 per cent on last year, helped by the half-term holiday that week.
Prices continued to grow with the average selling price now £5.70. Both building sets and plush sectors continue to drive the market, but overall seven out of the 11 super categories are showing growth year to date.
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