LOCOG chair joins Hornby boss Frank Martin to launch range at Spring Fair.
The collection includes over 10,000 consumer products, ranging from collectables from Hornby, to mascot bedding and children’s annuals and much more.
Another of the products in the range is a special edition Top Trumps. The London 2012 Top Trumps edition, made by Winning Moves, features a list of past and present GB athletes.
The products are currently available at official London 2012 retailers, online and at John Lewis Oxford Street, with wide distribution soon to follow across the UK High Street.
Team GB and ParalympicGB merchandise will also be launched for the first time this autumn.
LOCOG chair Seb Coe commented: "There are now so many fantastic products available to the public and ways in which they can get involved with London 2012. Purchasing some of the official merchandise offers the public an exciting opportunity to take a piece of the Games home with them as well as help support TeamGB athletes.
"There is so much on offer, with products to suit everyone from all ages no matter what your sporting preference is. Just as the athletes are getting ready for the London 2012, the UK retail industry should be warming up to be part of a fantastic summer of 2012."