Newly introduced this year, the Cool Toyz category aims to pick the 'coolest and hippest' products currently on the market.

The full Cool Toyz list is:

Air Hogs® Laser Zero Gravity, Spinmaster Toys
Air Hogs® Vectron Wave, Spinmaster Toys
'Animatazz' - animated movie-making kit, Drumond Park
Barbie Video Girl, Mattel
Battle Machines, Re:creation
Bladez Micro Helicopter, Bladez Toyz
Bop It!, Hasbro
Loopz, Mattel
Nerf N Strike Stampede ECS, Hasbro
Paper Jamz Guitar, Wow Wee Europe
Technic Buggy, Lego UK
Zibits, Flair Leisure

Advertisement