This year's new category applauds Paper Jamz, Air Hogs and Barbie Video Girl among others.
Newly introduced this year, the Cool Toyz category aims to pick the 'coolest and hippest' products currently on the market.
The full Cool Toyz list is:
Air Hogs® Laser Zero Gravity, Spinmaster Toys
Air Hogs® Vectron Wave, Spinmaster Toys
'Animatazz' - animated movie-making kit, Drumond Park
Barbie Video Girl, Mattel
Battle Machines, Re:creation
Bladez Micro Helicopter, Bladez Toyz
Bop It!, Hasbro
Nerf N Strike Stampede ECS, Hasbro
Paper Jamz Guitar, Wow Wee Europe
Technic Buggy, Lego UK
Zibits, Flair Leisure