January 26th-28th 2010 @ Olympia, London
Toy Fair is the only dedicated toy, game and hobby exhibition in the UK.
February 7th-11th 2010 @ NEC Birmingham
Spring Fair International attracts buyers from the world’s stores, independents and mail order retailers.
July 9th 2010 @ Powerleague Barnet
Do you have five men with two legs who can kick a ball and fancy their chances on the pitch?
We find out about the campaign behind the latest addition to the Micro Pets range.
Micro Pets originally launched in 2002, and quickly sold over one million products in the UK. Tomy’s latest addition to the brand, Micro Pets-i, is now here with a campaign the firm hopes will create the biggest toy hit of 2010.
The collectible Micro Pets-i range includes dogs, cats and bears, with nine to choose from. Micro Pets-i retail at £9.99 and are fitted with artificial intelligence sensors so they can be controlled by hand movements. Aimed at girls aged six to nine, the palm-sized pets, can move, talk and sing.
To read the full feature, please click here.
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