DRI Licensing

DKL grows Hama range

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DKL grows Hama range

Firm announces three new licences for the Hama Beads Range for 2010.

Ben 10, Disney Fairies and Toy Story will all join the range. Each item will be sold in special sets in the Hama format allowing children to make each of the characters.

These sets will be joining the wide range of licences DKL distributes through the Hama brand.

Kai Hawaleschka, MD DKL said: “Working with these key licences is essential to keep Hama in its leading position. Hama has enjoyed record growth this year and these new lines will reinforce the continued growth into 2010”

DKL is the sole distributors of Hama in the UK and sells the total generic and licensed ranges from Hama.

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