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Hit joins Toy Fair 2010 team

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Hit joins Toy Fair 2010 team

Firm's Thomas & Friends to sponsor the visitor entrance of Olympia for next year's show.

Toy Fair has confirmed that Hit Entertainment will be sponsoring the visitor entrance for the 2010 event.

The foyer area at Olympia's Grand Hall will be branded with Thomas & Friends imagery in celebration of the property's 65th birthday.

The show is broadcast in more than 185 territories in 30 languages around the world. In the UK, Thomas & Friends airs on Five's Milkshake block and Nick Jr. A new CG-animated TV series is due to launch in January 2010.

To read the full story on sister site Licensing.biz, click here.

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