Cbeebies hit show Grandpa In My Pocket is eyeing up key licensing areas as it looks to expand on its screen success.

Created by Adastra Creative, Decode Enterprises has the worldwide television, DVD and consumer products rights for the show. Decode recently signed Brandzoo as the licensing agent for the UK.

It has already earmarked the publishing, toy and apparel sectors. Indeed, the first two licensees are due to be announced at Brand Licensing Europe next month, with early stage products due to be on display at Toy Fair and Spring Fair in 2010.

To read the full story on our sister site, licensing.biz, click here.

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