January 26th-28th 2010 @ Olympia, London
Toy Fair is the only dedicated toy, game and hobby exhibition in the UK.
February 7th-11th 2010 @ NEC Birmingham
Spring Fair International attracts buyers from the world’s stores, independents and mail order retailers.
July 9th 2010 @ Powerleague Barnet
Do you have five men with two legs who can kick a ball and fancy their chances on the pitch?
This month, counter insurgent looks at new revenue streams outside the toy market.
Like most retailers, I always look at other areas I could move into. Some manufacturers have tried the same , with Hasbro and Character being the most active and some have worked, others not...
We shouldn’t be afraid of moving into areas we don’t know. Garden centres are now so diverse that I know of a couple of reps who sell more puzzles through a garden centre than any of their toy accounts. Puzzles fit the demographic of their customers perfectly (heck, I’m starting to sound like someone from a marketing department) and now they are doing more in outdoor play.
To read the full opinion, click here.
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