Hit Entertainment is teaming up with retailer Smyths for a special Fireman Sam roadshow, which will aim to promote outdoor and fire safety to young children.

The Fireman Sam Summer Safety Campaign will be launched across 11 Smyths outlets every weekend across the UK and Ireland until July 25th.

The events were first introduced in 2008 and aim to attract young Fireman Sam fans and their families in-store to learn about summer and fire safety, as well as showcase the product range.

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