January 26th-28th 2010 @ Olympia, London
Toy Fair is the only dedicated toy, game and hobby exhibition in the UK.
February 7th-11th 2010 @ NEC Birmingham
Spring Fair International attracts buyers from the world’s stores, independents and mail order retailers.
July 9th 2010 @ Powerleague Barnet
Do you have five men with two legs who can kick a ball and fancy their chances on the pitch?
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Once dominated by the titanic tussle between Bratz and Barbie, the £112m fashion dolls sector is changing
In 2008 the total girls’ market was worth £1.2 billion (excluding video games) with fashion dolls accounting for ten per cent of total sales – the largest category outside of pre-school for girls (source NPD Consumer Panel Service).
Sales of fashions dolls reached £112m in 2008 with ages four to seven particularly key to the category, accounting for 60 per cent of the total volume sold. However, ages two to three years are becoming increasingly important as an entry level with 16 per cent of sales now through that age range.
To read the full feature, click here.
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