January 26th-28th 2010 @ Olympia, London
Toy Fair is the only dedicated toy, game and hobby exhibition in the UK.
February 7th-11th 2010 @ NEC Birmingham
Spring Fair International attracts buyers from the world’s stores, independents and mail order retailers.
July 9th 2010 @ Powerleague Barnet
Do you have five men with two legs who can kick a ball and fancy their chances on the pitch?
.jpg?i=1259680406 "CAMPAIGN OF THE MONTH: Formula Hot Wheels, Mattel")
Mattel's latest marketing campaign to promote the boys brand combines a TV partnership with online, print and live events.
Formula Hot Wheels is an interactive fan club whereby members can earn points for one of four teams in the championship.
Having earned points in a number of ways, from attending events to visiting the website, boys can then see their team compete in live-action races during the year on TV partner Cartoon Network.
The team with the highest number of points at the start of each race will win on the day.
To read more about the campaign, click here.
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