Giochi Preziosi teams up with Marathon Media and Konami Digital to launch Gormiti video game.
The new agreement will see the first Gormiti titles released for Nintendo DS and Wii gaming systems.
Created and first launched by Giochi Preziosi in 2005, the Gormiti product line is Europe’s fastest growing action figure brand, with over 100 million figures sold to date.
Peter Brown, MD of Flair, UK distributor of Gormiti toys, commented: “This is more good news for Flair and Gormiti. We are naturally delighted that Konami are taking Gormiti into the video games market as it provides a wider Gormiti audience with an exciting interactive format. In this respect Konami are the perfect licensing partner.
“Here in the UK, Gormiti is going from strength to strength following the launch of the series 2 figures. It is one of only two boys action figures showing any year on year growth with retail sales up 34 per cent in a market trading down 10 per cent.”
Giochi Preziosi’s CEO Dario Berte said: “Konami’s global reach and marketing expertise combined with their proven ability to translate an action packed and character rich property like Gormiti into an exciting and sustainable video game franchise makes them a perfect partner to compliment and expand upon the Gormiti phenomenon.”
Kunio Neo, president of Konami Digital Entertainment commented: “The Gormiti licence is one that is ideally suited to video games. The collection side of it and the eternal battle between these elemental forces opens up a wide range of exciting possibilities.
"The games will be entrusted to our European development studio, and we look forward to unleashing the Gormiti armies on DS and Wii in the near future.”
Further details will be released in the coming months.