Flair is the latest firm to sign up as a licensee for the In My Pocket brand.
The company has been appointed by Parthenon to produce a range of creative play products across all three In My Pocket brands, including Puppy, Jungle and Pony In My Pocket. The license covers the following: Magazine Maker, Shaker Maker, Jigsaw Book, Stencil Craft and Sticker Scratcherz.
Caroline Mickler, brand and licensing consultant for Parthenon, said: "We have appointed Flair because its range of creative products is perfectly suited to the In My Pocket target audience. As one of the leading toy manufacturers in the UK, the appointment further strengthens our plans for the brand moving forward."
Perminder Mann, Licensing and International Sales Manager for Flair, added: "As one of the fastest growing properties in 2008, In My Pocket has a very impressive brand history. The visual appeal and strong retail presence of this collectable brand lends itself brilliantly to our award-winning range of creative play products. We are very pleased to have joined forces with Parthenon and look forward to launching our new In My Pocket product range in Autumn/Winter 2009.”