DRI Licensing

FEATURE: The outdoors type

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FEATURE: The outdoors type

Hy-pro's business incorporates its original football merchandise alongside a host of strong licensed toy products.

Utilising a distribution network established in the sports industry, Hy-Pro began life with a range of sports products manufactured under licence from some of the biggest football clubs in the world.

Football remains at the heart of the business and the firm now has licensing deals with Manchester United, Arsenal, Liverpool and Chelsea. The FA is also a partner for the company’s range of England merchandise.

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