The BRC’s latest Retail Sales Monitor shows like-for-like sales have now fallen in seven of the last eight months. Eighty-five per cent of consumers believe they are feeling the impact of the recession and are reining in their spending.

Whilst the half-term week didn’t provide an accurate indication of market performance for the remainder of the year, as is generally the case, the toy market came out of year-to-date October 2008 registering no growth over YTD October 2007 sales. And while the market remained flat in value, in units, however, it has seen a five per cent growth over last year’s figures.

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