DKL announces the bead range will feature in a high profile TV campaign over Easter.
The campaign will be to increase brand and product awareness and drive consumers into stores and will coincide with the launch of a range of new products.
Kai Hawaleschka, MD, said: “This is a major investment for DKL and Hama, and as we have always stated we will always support our retailers to create additional interest in Hama and footfall into stores.
“Also, this links into the increased Hama activity we have seen on the internet with specialist sites showing the wonderful models that can be made from Hama beads and consumers looking for more traditional product.
“Hama has changed over recent years offering more modern sets and a wealth of accessories and we intend to communicate to consumers through our marketing campaign.”