Hasbro Ireland has invested in new equipment and automation in its factories in Waterford, improving the services it offers to the toy industry.

The firm, which has manufactured for non-Hasbro companies for over ten years, is also increasing its marketing budget and re-launching its website, www.hasbro.ie, to raise awareness of the business.

Aside from manufacturing, the company also offers shipping and logistics services and partners with its customers on development, providing a ‘one-stop-shop’ for clients.

Business development manager, Stephen Lennon explained:

“We are the biggest games manufacturer in Europe with over 30 years in the business. We work with small and large publishers within the industry, who can leverage all the advantages of working with a large company, together with a team that pays close attention to their business needs.”

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