The Dream Dozen and other toys in the top 72 list, were featured in a number of national newspapers including The Sun, The Mirror, The Guardian and The Telegraph as well as the Daily Star and The Express.

Broadcast media also picked up on the story and Dream Toys stories appeared on the BBC, GMTV, BBC Radio 1 and online, CBBC's Newsround and Sky News.

Regional press reported on the event with stories in The Metro, The Glasgow Daily Record, Portsmouth News and many more.

Gary Grant, chairman of the TRA commented yesterday: "There have been lots of cameras out today and the press attendance seems to be as strong as ever. Coverage and exposure is what this day is all about and it's still working well."

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