Spalding will be responsible for all functions including sales, marketing, finance and logistics. He will also be looking at new market development and product introductions within LeapFrog’s EMEA region.

He was previously at global newspaper group Metro International where he was Chief Operating Officer and Interim Chief Executive Officer.

He has gained extensive experience within a wide range of retail, media, leisure and FMCG companies including: Associated Newspapers, Virgin, Coca-cola, Pepsi-Cola International and Forte.

Commenting on his appointment Spalding said: “I am delighted to join LeapFrog, which is one of the leading global educational toy brands. Leapfrog is in a growth phase and I look forward to helping further drive our market share in the region.”

Martin Pidel, LeapFrog Sr Executive VP International said: “We are delighted that Chris has joined LeapFrog. Chris will be working with our dedicated and very talented team to ensure that the launches of our new products, Tag and Leapster2, and any future products are resounding successes in the region.”

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Spalding joins at an exciting time for the firm as it looks to establish its new Tag electronic reading line throughout Europe.