Association recruits Edward Desmond as executive vice president for external affairs.
Desmond, currently senior VP at Entertainment Software Association, will join the company in October.
Desmond will initially be located in Washington, DC, where he will become the consistent voice and representative of the toy industry in the legislative and regulatory arenas.
He will also organize and oversee the TIA’s ongoing efforts to address legislative challenges at the state level utilizing the resources of the association’s seasoned government affairs staff as well as outside counsel.
A graduate of Law in San Diego, Desmond began his career as a legislative counsel. He subsequently served as director of government affairs for several large corporations, before assuming his position at ESA in 2000.
While at ESA, Desmond built the government affairs department to a staff of eight and established a reputation for leadership on complicated issues relating to the videogame industry, including ratings and regulation and intellectual property protection.
Carter Keithley, TIA president said: "The passage of new federal legislation (HR4040) presents the toy industry with a whole new range of legal requirements and the state legislatures continue to challenge the industry on other issues. TIA must dramatically increase its capacity to effectively represent the interests of the industry on an ongoing basis."
TIA board chairman, Al Verrecchia said: “We are very pleased to have someone of Ed’s experience and reputation leading the government affairs activities of the Toy Industry Association at this most critical time.”