The weather in June was very unsettled and changeable for the time of year, with only short spells of fine weather...
As a result, the Outdoor market declined by eight per cent year-on-year. The decline was mainly driven by pools and sports activities, whereas bubble toys/solutions, waterguns and tricycles/pedal ride-ons saw a healthy growth.
Excluding outdoor, however, the total traditional toy market would have been down by four per cent in value for the month.
To read the full analysis, click here.
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