Vivid Imaginations has signed a plush licensing deal for TV Loonland's The Owl.
The 52 episode one minute shorts showing on BBC and CBBC track the perilous adventures of a quirky pink, paranoid Owl who unfortunately bites the dust in a different and bizarre accident at the end of every show.
Sold into over 185 territories The Owl TV series is being placed next to channels’ top performing shows.
“The Owl has a merciless charm that appeals to everyone’s mischievous side and we immediately likened the character and the opportunity to that of global hits Flat Eric and the Crazy Frog” said Emma Sherski, Vivid’s Marketing and Licensing Director.
“We are fast tracking production of a range of plush toys for this Christmas to reach territories where The Owl is already a hit, namely UK, France, US and the Nordic region”
TV Loonland’s Head of Licensing & Merchandising, Bernd Conrad added: "We are thrilled to be working with Vivid on The Owl. Once again, Vivid proves to be an innovative company who have made the right choice - The Owl has a lot of potential and Vivid’s exciting new range will definitely be a hit throughout international markets".