January 26th-28th 2010 @ Olympia, London
Toy Fair is the only dedicated toy, game and hobby exhibition in the UK.
February 7th-11th 2010 @ NEC Birmingham
Spring Fair International attracts buyers from the world’s stores, independents and mail order retailers.
July 9th 2010 @ Powerleague Barnet
Do you have five men with two legs who can kick a ball and fancy their chances on the pitch?
Mattel outspends Hasbro on UK toy advertising, according to information from Thompson Intermedia
Mattel regained its usual spot at the top of the share chart in March after a comparatively quiet February, more than doubling its estimated spend share ahead of Hasbro. The big two dominate again with 23 campaigns from each picked up by the Thomson monitoring system.
The early Easter brought many advertisers out of their new year slumber and saw campaign expenditure in March up on February by a factor of nearly six.
To read the analysis in full, head over to the Spotlight section.
Statistics provided by Thompson Intermedia PLC.
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