A third series for ITV’s Golden Balls show has further boosted Vivid’s sales of the board game.
The show, fronted by comedian Jasper Carrott has been steadily building an audience on ITV and looks set for a prolonged run.
Vivid’s electronic board game is now ranked as the number two board game, according to NPD retail audit data for February.
“Vivid are pleasantly surprised and delighted with the performance of our Golden Balls game sales in the first quarter and given this third series commission feel we have fantastic momentum behind the brand to deliver our 80,000-100,000 unit forecast for 2008,” stated Emma Sherski, marketing and licensing director.
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