The firm will be responsible for sales, order processing and deliveries to Toymaster, Youngsters and independent accounts.

Mike Ridge, senior channel manager at Mega Brands says: “We are delighted that Magson will be offering an excellent level of customer service to our valued independent customers via their motivated and experienced sales force, their efficient warehousing and delivery service”

Magson will be offering a 48 hour delivery service to mainland UK with a minimum order of just £50 and will service the accounts via their extensive sales force of over 50 representatives.

Ian Magson, Sales and marketing director of Magson said “We are very excited about this joint venture which enables us to get such a strong brand into the independent channel”.

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