January 26th-28th 2010 @ Olympia, London
Toy Fair is the only dedicated toy, game and hobby exhibition in the UK.
February 7th-11th 2010 @ NEC Birmingham
Spring Fair International attracts buyers from the world’s stores, independents and mail order retailers.
July 9th 2010 @ Powerleague Barnet
Do you have five men with two legs who can kick a ball and fancy their chances on the pitch?
Mattel has signed a deal with Viacom Brand Solutions and Nickelodeon to showcase its product range online.
Designed to target parents and children in the lead up to Christmas, the micro-site, www.nick.co.uk/mattel, includes video to play out TV ads, product information and links to official sites and purchase options.
The deal was brokered between Damon Garwood, account manager at VBS, and business director Dan Coleman at Mindshare.
Bobi Carley, director of kids at VBS, said: “This has been a fantastic year for online with the toy trade now having discovered the benefits that targeted online campaigns can bring. Mattel has a strong TV and licensing relationship with Nickelodeon, and this is an exciting start to fully integrating the brands.”
VBS is the sales house for Nickelodeon, MTV, VH1 and Parmount Comedy.
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