Entertainment Rights has launched a dedicated UK online store for its key properties.
The site will include Rupert Bear, Postman Pat, Basil Brush and Jim Jam & Sunny in a bid to further strengthen its multiplatform strategy and enable licensees to further extend their product reach, presence and profile in an online environment.
The launch of the online store is being supported by marketing led activity to include advertisements in the Rupert Bear, Jim Jam & Sunny and Postman Pat pre-school magazines as well as promotion on the brands' websites. There is also an online promotional campaign which includes mainstream entertainment, parenting and children’s sites.
Laura Turner Laing, VP, Global Digital & Music at ER, said: “As consumers become ever more sophisticated , we are finding that the online environment is proving to be a popular choice of destination as evidenced by an increase in traffic to our multi-branded websites."
Simon Moxon, sales director, Digital Stores, added: “ER brands widely appeal to a broad range of demographics and we are extremely confident that the online store will become a popular destination for parents and gifters alike, as well as delivering strong commercial success for ER.”