The change follows a period of review for the company, which has spent the past 12 months concentrating on its core strengths, focusing on added value dress-up costumes for children and adults, role play accessories, play-sets and interactive playhouses.

As well as the new name - which the firm says will align it more closely with international group strategy and further position it as the leader in the UK dress up market - the company has also moved into new offices based in Peterborough.

In addition to all of this, Cesar UK has announced a new partnership with the Amethyst Group - one of the UK's largest third party toy distributors. The deal will help improve its service to customers and ensure it meets the high expectations of the major High Street retail partners.

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