Halsall has picked up the wheeled toys and inflatables license for Chapman Entertainment's new pre-school property, Roary the Racing Car, for the UK and Ireland.
Following the success of Fifi and the Flowertots, Roary the Racing Car is the latest property from Chapman and launches on Five's Milkshake on 7th May and on Nick Jr from 2nd June.
Halsall will produce a range of Roary the Racing Car inflatables and wheeled toys for Spring 2008.
Andrew Coplestone, sales and marketing director, commented “We are thrilled to be involved with Roary the Racing Car which looks set to be yet another star-performing pre-school brand from Chapman. Halsall has wasted no time in developing some truly innovative inflatable and wheeled designs which really capture the essence of this exciting and imaginative new property”.