
Finnish games specialist Tactic is setting up a UK office headed by former Upstarts general manager Jeremy Pateman.
The company already operates directly in numerous European territories. Its product portfolio boasts a broad range of DVD games, pre-paid mobile phone games, MP3 games, children's games, creative play games and more.
Pateman joins as managing director as Tactic looks to grow in the UK. It is also developing new technology products.
"Jeremy's comprehensive experience across stationery, toys, games and FMCG own brand is a perfect fit," said Tactic Group chairman Markku Heljakka.
Tactic Games UK will be exhibiting at Toy Fair to showcase its new products.