Following strong like-for-like growth in all areas of the business, the retailer is planning significant growth over the next four years and hopes to open up to 50 new stores.

To underpin this growth and ensure it develops the right logistics infrastructure to support the business needs, The Entertainer’s stores warehouse and transport operation will be relocated to a larger site and outsourced to TDG, a third party logistics company (3PL).

The new warehouse is in Swindon and covers 175,000 sq ft, almost three times the size of the current warehouse. Operations will commence in February 2010

The new facility is 175,000 sq ft which is almost three times the footprint of the current warehouse, giving greater capacity and flexibility to improve operational efficiencies.

The existing fulfilment operations for thetoyshop.com and thegadgetshop.com are currently in temporary premises in Amersham and outsourced to a third party in Oxfordshire. These operations will relocate to the Little Chalfont warehouse in February also.

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This move will open up a number of opportunities for new roles to support growth in this key area of the business, which employees up to 100 staff during its peak trading period in the run up to Christmas.

The Entertainer’s Head Office also continues to grow, but will remain in Little Chalfont, Bucks with no plans to move.

The decision impacts a number of people locally, and MD, Gary Grant said: "I have nothing but praise and gratitude for the local team at Little Chalfont for their understanding, flexibility and continued commitment to the business and will we do everything possible to support them during this difficult period of change.

"The 28 people affected by this announcement will be offered the opportunity to transfer to TDG under TUPE, apply for a number of positions that will exist at Little Chalfont after the transfer or as a last resort leave under severance arrangements."