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The BB Bear is light, cuddly, educational and teaches ten numbers, ten colours and ten shapes.

The Irish BB Bear has been a major hit in Ireland for the last two years with sales in excess of 30,000, thanks to great marketing and media coverage. 

BB Bear was featured on The Jonathan Ross Show in 2011 and as a result, there are now over 120 stockists of the Irish bear in Ireland.

The bears have the voice of a child which has proven a big hit with kids. Nicely packaged in a glossy box, the bear has great perceived value for the consumer. Note too that there are no lights, no hard parts or music in this toy, just ‘pure cuddles and learning’.

The bear is supported by the fun BB app for iPad, iPhone and Android, and coming soon in spring, is the pre-school animation series BB and Bella. Licensed merchandise will follow.

It requires three AA batteries (included) and is suitable for ages six months.