This is an opportunity to become a key member of the Brand Management team of a newly reorganised company with ambitions of becoming the world’s leading preschool entertainment company.
The Senior Marketing Manager will be the driver of the Thomas & Friends marketing plans and excellence in local implementation across the key markets in EMEAUK.
Create marketing strategies and annual marketing plans working with global team and local partners, agents and licensees
Work alongside global brand, regional business and category teams to devise marketing plans including a mix of media to drive brand awareness, engagement and loyalty across all brand products and experiences
Gain buy-in and consensus to marketing plans and tactics
Ensure that all plans and execution are ‘best in class’ and make excellent use of global assets
Develop and implement clear and comprehensive plans suitable to communicate and inspire internal stakeholders and partners
Help evaluate, in partnership with Brand Director, category teams and regional heads, how to maximise and grow the brands (licensing, new business, etc.) in EMEAUK
Have a thorough knowledge of key trends, brand and competitors’ performance in all markets
Partner with Hit global brand and regional teams to share plans and learn of global ‘best practice’ in other regions
Monitor strategies, brand health and local activity
Prepare and be responsible for the EMEAUK budget and forecasting process including preparation of monthly brand reports
Ensure all messages, communications, experiences and products are true to the brands, optimal, and efficient
EXECUTIVE REPRESENTATION & PEOPLE MANAGEMENT
Represents Hit at a variety of internal and external meetings including partner pitches and local marketing meetings as relevant
Manages a team of 1 marketing person responsible for the day-to-day business operations.
Coaches, motivates and develops team.
To be considered, please send your CV, outlining your current salary, quoting position reference HT01 by email to email@example.com sending your CV and covering letter as attachments.
Closing date: Friday 1st February 2013
HIT Entertainment is an equal opportunity Employer