As part of Batman’s 75th anniversary, Warner Bros. Consumer Products and several key licensees are significantly expanding the vehicle element of the toy licensing programme. ToyNews finds out what’s coming up from partners including Mattel, Fisher-Price, LEGO, Hauck and Maverix.
If you had a vast wealth at your disposal what car would you buy?
There have been many versions of the Batmobile over the years – from the open top Batman Classic TV series version to the Tumbler created for Christopher Nolan’s The Dark Knight Trilogy. And there is a cool new version in the 2015 video game Batman: Arkham Knight.
Thanks to Warner Bros. Consumer Products and its power house licensees, boys and their dads around Europe can have their very own Batmobile (or even a fleet of them).
Glynn Davies, executive category director for toys and publishing for WBCP in EMEA, says: “As part of celebrating Batman’s 75th anniversary this year, we decided we wanted to give as many consumers as possible the excitement of owning a Batmobile. We worked on growing the range and its availability across the whole region.”
As part of this, the product developers at The LEGO Group (Building Sets, Juniors and Duplo) and Mattel (Boys, Hot Wheels, Fisher-Price and Little People) are expanding their Batmobile offerings to consumers. Eaglemoss has also continued to further develop its range to ultimately offer over 80 Batmobiles through its partworks collection.
The Batmobile is always one of Mattel’s bestsellers in the Batman action figure range and there will, of course, be a new iconic Batmobile for 2015. On top of this, Mattel will bring even more iterations of the iconic Batmobile to the market and into the hands of boys, with the new assortment of Hot Wheels Batmobiles in 2015.
Martin Bang, senior brand manager, action figures, Mattel EUROMEA, comments: “Adding the Batmobile to our Hot Wheels range was such a logical thing to do as the Batmobile is amongst the most iconic vehicles in pop culture. We expect exciting growth in sales through 2015 and beyond.”
The Batmobile is also a key element in the Fisher-Price pre-school line under the Imaginext and Little People branding.
Fisher-Price’s marketing director EUROMEA, Isabel Ferrer, adds: “The Imaginext Batcave is the ultimate Batman play-set and the Batmobile is a cool vehicle that enables boys to have action packed play.”
Boys can also build the Batmobile with a number of different LEGO sets.
Casper Rafn Voigt, senior marketing manager for The LEGO Group, says: “We know that children of all ages will engage in hours of build and play fun with the Batmobile, so it’s a perfect addition to our LEGO DC Comics Super Heroes collection, our new LEGO Juniors range and also now for the youngest of builders through our LEGO Duplo platform. We now even have a special edition Tumbler selling on LEGO.com/shop.”
Along with scooters, trikes and bikes, WBCP will work closely with Hauck on balance bikes and go karts, and Maverix on a powered Batman skateboard.
Julien Taub from Maverix, says: “We are so excited with the Batman version of our powered skateboard. We cannot think of a cooler more gadget-styled skateboard than our Batman version. Everyone we talk to loves it, especially the fact that it can go up to 25 kph.”