Learning Resource's UK retail sales manager, Chris Beardmore runs through the Toymaster offering in the company's seventh year of attending the show.
What will your company be showcasing?
Our Primary Science range is most popular amongst Toymaster members; this year we’re showcasing the new Telescope and Binoculars, plus we’ll be reminding members of our existing bestsellers. Primary Science is a versatile range featuring pocket money items to science kits for children as young as three.
Will you have show offers?
As Primary Science is so popular we will be running a free stock offer.
Why is Toymaster such an important event in the toy industry calendar?
It is a great opportunity to meet with Toymaster members and showcase products which are of specific relevance to their stores.
If members haven’t already visited us at London Toy Fair, it’s their first chance to discover the new products we’ve introduced for 2015.
Why did you decide to exhibit at the show?
This will be our seventh year exhibiting at the event as it’s key for us to continue attending to ensure we can showcase new products, reward members with special offers and continue to build relationships.
How important are the independent toy stores to your business?
Independent toy stores are a key part of our retail business. These accounts are very important to us, so we ensure a high level of service and support to ensure the inclusion of our products in their store is a seamless process.