Click and connect: Engino's Costas Sisamos on the growth of STEM toys and the firm's international expansion plans

Jade Burke

By Jade Burke

December 20th 2016 at 12:04PM
UPDATED December 20th 2016 at 12:07PM
Click and connect: Engino's Costas Sisamos on the growth of STEM toys and the firm's international expansion plans

Boasting an extensive line of STEM and construction toys, it’s no wonder Engino is recognised as a serious player in the toy space. Jade Burke catches up with owner and MD Costas Sisamos about the firm’s increasing presence worldwide, its expectations for upcoming pre-school range Qboidz and why STEM products are on the up.

Having considerably increased its worldwide presence in the toy market over the past few years, Engino is confident that 2016 is set to be the company’s ‘most successful year to date’. 

Known for its construction toys, including its Discovering STEM, Eco Builds and Inventor Girls lines, which will soon be bolstered by Engino’s upcoming pre-school construction Qboidz range, business has been booming for the company. 

“Not only have we increased our worldwide presence dramatically, with us now exporting to over 30 countries worldwide, but in the UK we have seen an almost doubling of our business through both independent and national retailers,” Costas Sisamos, owner and MD of Engino, tells ToyNews. 

“2016 is set to be our most successful year to date.”

With Qboidz slated for release in 2017, Engino has high expectations for its latest STEM addition designed for pre-schoolers. Boasting the toy firm’s snap-fit technology and stacking connectivity, children will be able to create 3D models while also developing their dexterity skills.

Sisamos explains: “In January 2017 we are launching our pre-school building system Qboidz. 

“We have high expectations since we have collected positive feedback from major retailers who only saw prototypes and mock packaging of the set.”

With more and more retailers looking to tap into STEM based toys, it’s no wonder Engino has noticed a surge in popularity for its range of items with customers, which resulted in the company increasing and investing more into its offering. 

“For us, our Discovering STEM range has outperformed our expectations over the last 12 months. We have seen a continual increase in demand across the whole range and in particular on our Mechanics, Architecture and Solar Power sets,” cites Sisamos.

“The increase in demand over the last year led us to increase and invest further in our STEM collection with brand new products for 2016, for example our STEM Robotics line.

“To see more educational focused lines go toe to toe with our more hard-core ranges, designed for retail lines is great to see, and highlights how much the STEM curriculum is becoming ever more present in the public domain.”

Construction toys are supposedly more popular with boys, but by introducing the new set Inventor Girls, Engino is hoping to encourage more young girls to grow a stronger interest in 3D model creation and learning the STEM topics. 

Since launching the new sets, Inventor Girl has proved to be an incredibly popular line for the company, with sales and feedback all resonating well. 

“With initial stocks selling through quickly, which surprised us, we are pleased to confirm that girls do buy construction toys,” declared Sisamos. 

“Our Inventor range has been the biggest seller for us worldwide, and of course, we expect the new Inventor Girls range to follow in its footsteps and inspire the next generation of inventors.”

As demand for Engino’s line of products continues to soar, in preparation for the peak Christmas period the firm has rolled out a series of TV campaigns to support its construction sets.

With TV spots to star on Cartoon Network, Nickelodeon and Pop channels, the Engino brand is hopeful it will gain maximum coverage with its customers this festive season. 

Now that all of this is in place, the construction company looks set to continue growing and expanding on its already successful lines, which has no doubt helped to secure its place as a real contender in the toy marketplace.  

“The most significant move for Engino was in 2012 when the decision was made to move all manufacturing to Cyprus. Since then the company has evolved and expanded at a fantastic rate, which has cemented the Engino brand as a serious player in the construction and education toy markets,” Sisamos concludes.