Following exposure by Tiana Toysandme this new blind-boxed collectables line is set to take the market by storm. We sat down with company director Marc Michaelson to find out more.
How is Worldeez unique when compared to other collectable toy lines?
Marc Michaelson: Worldeez is the new game changing collectable for 2017; blending fun, imagination and education into one concept. Its look and style is totally on trend and appeals to a wide age range.
Season One features eight countries from around the world with 120 different characters to collect, including limited edition Worldeez wows and 120 fact cards from Brazil, Egypt, France, India, Italy, Japan, UK and USA.
The toy product range features our two pack globe that fits into the palm of your hand and opens with a collectable surprise key to reveal two exciting Worldeez hidden inside. There are also super cute ‘Worldeez Words’ cards to collect in each globe, providing plenty of playground swap opportunities!
The excitement of ‘unlocking your world’ continues into our 5 and 10 packs. Children can use their colourful keys to unlock their mega buildings and find their Worldeez treasure hidden inside! The keys can be placed on to a Worldeez charm bracelet which can also be collected in our range of funky blind bags.
So with our exciting and innovative key concept, diverse pieces and subtle educational element, Worldeez definitely stands out in the world of collectibles!
Can you tell us about the TV campaign around Worldeez?
Michaelson: TV advertising commenced over the launch weekend and we have lots of exciting activities in the pipeline, so you’ll have to wait and see on this one!
With our exciting and innovative key concept, diverse pieces and subtle educational element, Worldeez definitely stands out in the world of collectibles.
Marc Michaelson, Worldeez
Can you tell us about the digital campaign around Worldeez?
Michaelson: Worldeez is backed with a media immersive marketing and PR campaign, which includes digital media, custom website, social, PopJam (which already has impressive following and interaction), Superawesome, mummy blogger campaigns and the launch of our very own Worldeez game, which is proving a big hit with our fans!
Worldeez has also made its YouTube debut with Tiana from hit YouTube channel ‘Toys AndMe’. Tiana is already a self-confessed massive fan and we have lots of exciting things planned with her too. In fact, Tiana actually picked Worldeez as her current favourite toy on a recent challenge, so very exciting times!
What has the reception to the line been like so far?
Michaelson: The initial response has been overwhelming, both in our opening sales and public response! The views on the recent Tiana ToysAnd me Worldeez video hit over 1 million in a single day and we’ve had amazing feedback from children, parents and key players within the toy industry. Worldeez has already been named in Girl Talk as '2017 new hottest collectible’ and we are very excited for its future!
What can you tell us about upcoming plans for the line?
Michaelson: You will have to wait and see on that one, but what we can say is that there are some exciting additions to the range coming later in the year.
With Worldeez, it's fun to play and learn and this combination will ensure the longevity of this striking new brand!