Entries in ‘Analysis’ (40)

Friday, 26th October 2012 at 3:40 pm

Exclusively yours?

The increasing practice of toys launching initially at just one retailer is causing a bit of a stir in the industry. We ask a host of trade figures what they think of retail exclusives.

Thursday, 13th September 2012 at 12:50 pm

Talk of the Playground: Board games

Dubit asks if digital is the most popular new way for families to play board games...

Friday, 17th August 2012 at 11:11 am

INTERVIEW: Hornby and the Olympics

ToyNews talks to Alex Balzaretti, project manager for the London 2012 range at Hornby.

Thursday, 19th July 2012 at 4:59 pm

Talk of the Playground: Apps

Dubit asks kids for their views on which mobile games they’d like to see move into the toy aisles…

Monday, 25th June 2012 at 11:14 am

Talk of the Playground: Pop star dolls

Dubit asks kids for their views on the current crop of pop star dolls, and the ones they'd like to see.

Tuesday, 19th June 2012 at 3:18 pm

NEWS ANALYSIS: Gender specific toys

Recently, two mothers set up Pinkstinks - a campaign that “targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls”. The latest subject of the organisation’s disapproval is make-up toys for kids. Katie Roberts asks the industry what they think...

Monday, 21st May 2012 at 11:39 am

Star turns

We find out what it takes to turn toys into TV stars and ask: could an appearance on a top show be the most valuable form of toy PR?

Wednesday, 25th April 2012 at 10:13 am

Platform alterations

Last year, LeapFrog and VTech boosted the toy sector with their children’s tablets, but so far this year the talk has surrounded new devices using the Android platform. We take a closer look.

Monday, 23rd April 2012 at 5:00 pm

Mum's the word: April

This month Katie Roberts chatted to Mumsnet and Facebook users about gender specific toys…

Wednesday, 21st March 2012 at 9:52 am

Mum’s the word: March

Katie Roberts chats to Mumsnetters about whether their kids play video games, how much attention they pay to age ratings and whether they restrict their usage…

Tuesday, 21st February 2012 at 11:42 am

The open market: eBay and Amazon

ToyNews finds out why having an eBay or Amazon counterpart may well be essential for the modern independent.

Monday, 13th February 2012 at 4:27 pm

Mum's the word: February

This month, we speak to users of Mumsnet about where they buy their children’s toys from. We also asked what the biggest influences are when making this choice.

Monday, 13th February 2012 at 10:23 am

Talk of the playground: Superhero Battle Royale

Dubit has been asking kids about their favourite superheroes and related toys this month.

Thursday, 29th December 2011 at 10:54 am

2011: The year in review

Since you've probably already forgotten what happened this year, ToyNews is here to fill in the blanks. From the sale of Hit to the demise of some industry stalwarts, from Justin Bieber’s haircut to Christmas price wars on the High Street, we provide a snapshot of what 2011 threw up…

Tuesday, 15th November 2011 at 5:40 pm

NEWS ANALYSIS: All I want for Christmas

With the Dream Dozen revealed, Lewis Tyler took a look at the Christmas lists published by the big name retailers over the past few months and asked independent toy shops what they thought their top sellers will be this year...

Tuesday, 27th September 2011 at 11:03 am

The talk of the playground: Summer movie toys

Dubit finds out which licensed toys from this summer's movies were popular with children aged seven to 11 over the school holidays…

Thursday, 26th May 2011 at 4:37 pm

How Disney plans to bring magic to the High Street

ToyNews takes a tour of the new Oxford Street store with the retailer’s Experience Director.

Tuesday, 17th May 2011 at 2:40 pm

Vivid's Property Development

There’s an infectious, positive vibe coming from Vivid Imaginations at the moment. Its Moshi Monsters line is generating positive headlines for the industry, expansion overseas is continuing apace and it has ambitious plans to boost in-house product development even further.

Wednesday, 27th April 2011 at 9:30 am

The Royal Wedding crashers

As the 'big day' approaches, we looked at whether the Royal Wedding has been a missed opportunity for the licensing business.

Thursday, 21st April 2011 at 10:15 am

Pokémon's Black and White plans

Pokémon is looking forward to a strong year with a series of product launches, new TV scheduling and over 150 new pocket monsters. Katie Roberts finds out more...

Wednesday, 6th April 2011 at 10:56 am

NEWS ANALYSIS: The Tomy RC2 acquisition

ToyNews' US correspondent, Lutz Muller analyses the proposed Tomy RC2 deal.

Friday, 25th February 2011 at 10:03 am

Programming under pressure

Our TV expert, Clive Crouch muses on what new legislation on product placement could mean for children's TV production and how new technology could change their watching habits.

Thursday, 24th February 2011 at 10:58 am

US: View from Wall Street

Contributor Jon Salisbury wanted some reliable inside info on the state of play in the US market and who better to ask than Sean McGowan, the highly respected toy analyst at Needham and Co on New York’s Wall Street?

Thursday, 17th February 2011 at 11:09 am

The battle for second place

For years, the second and the third largest toy company were content to share top-range licenses such as Star Wars, to cater to the same young boy demographic, and to otherwise keep out of each other’s way – with one short-lived exception.

Monday, 17th January 2011 at 4:43 pm

US OPINION: How Disney grabbed the toy market

Disney's toy licensing programme has given it a significant influence over the worlds top five toy manufacturers. Lutz Muller examines how it happened and what it means for the industry...

40 articles