The firm’s new boys’ action property – which features Blast3D technology to bring the characters to life and stackable gameplay – is being backed by a heavyweight campaign covering sampling, TV, online and in-store…
Despite being one of the most traditional parts of the girls toy market, doll sales remain strong, with many new innovations, interactive features and licensing deals in the sector. We find out what’s new.
It saw 14 per cent growth last year, but there’s no resting on its laurels for Fisher-Price, with new marketing communication and positioning helping to boost the brand further.
Chloe’s Closet hit TV screens in May 2011 and has quickly emerged as one of the top licences for girls. Golden Bear is planning a new toy collection for launch in August...
Jason and Emma Messenger bought their first toy shop eight years ago – today, the pair own seven Toymaster stores, the most recent of which is Hamlins in Berkhampstead. Lewis Tyler speaks to MD Jason Messenger...
Katie Roberts finds out about getting kids active from Mumsnetters and Facebook users.
Find out what over 70 suppliers will have on offer at The Majestic...
We find out what it takes to turn toys into TV stars and ask: could an appearance on a top show be the most valuable form of toy PR?
New innovations - such as the introduction of interactive app elements - are helping to keep the action vehicles sector buoyant. We takes a look at what some of the key firms have planned for this year.
Research carried out by youth research specialist, Dubit, shows that kids across the UK have embraced both the London 2012 and Euro 2012 logos.
CreaCon’s City of Friends has been a runaway hit in its native Norway and is now making its mark in the UK pre-school sector. But can this success on screen translate into on-shelf sales?
