March was an extremely sunny month, which bought an early start
to the purchase of outdoor and sports toy sales.
We take a a look at just some of the officially licensed merchandise for Euro 2012, the England football team and London 2012.
Find out what nearly 60 companies have to offer in our guide to the girls toy market.
A major new campaign entitled ‘Wow, see what happens when you play with Barbie’ is planned, including a 360-degree communications programme combined with ‘wow’ moments throughout the year…
Recently, two mothers set up Pinkstinks - a campaign that “targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls”. The latest subject of the organisation’s disapproval is make-up toys for kids. Katie Roberts asks the industry what they think...
Go Mini from GB Toys is about to drive into stores, bringing with it a new era for the vehicle market. We talk to Christine Nicholls, Marketing and Product Development Director about the firm’s high hopes for the collection.
Dubit asks kids for their views on the current crop of pop star dolls, and the ones they'd like to see.
There is a growing range of toys in the science and education sector that teach children through play. Skills including maths, science, languages, reading and writing and much more can be enhanced by toys. We track down the latest products.
This month, Mumsnetters have been talking about pocket money.
Having got through a tricky integration period after it acquired the RC2 business, Tomy is again firing on all cylinders and keen to show the trade just what it’s achieved since the beginning of the year. Samantha Loveday takes a trip down to Sutton to find out…
Initially a series of shorts on Nickelodeon’s website, BinWeevils has developed into an online star in its own right.
This year marks the 15th anniversary of adult puzzle brand, Wasgij, with the launch of a limited edition ‘time travelling’ puzzle to coincide with the Queen’s Jubilee being a key part of the celebrations….
Smiffy’s has recently branched out of its dress-up comfort zone, into the toy sector with the Time 4 Fun range. Katie Roberts visited the Gainsborough head office to find out more…
It may be celebrating a quarter of a century this year, but the Sylvanian Families brand is stronger than ever. Samantha Loveday takes a closer look…
This month, Mystery Shopper visits Birmingham to buy a game to play with the family.
