The latest incarnation of Bop-It, Bop-It XT, will be launched with TV coverage, promotional nights in universities, viral and blogging campaigns and in-store support...
This spherical puzzler must be solved using the miracle of gravity. The Oginov Tumbler rolls onto shelves this August...
MV Sports has launched the biggest ever marketing campaign for its Kickmaster football brand to run in the first and second quarters. Katie Roberts chats to Phil Ratcliffe to find out what the money is being spent on
One year on from its CBeebies debut, V&S Entertainment's Everything's Rosie airs in 150 countries and has a complete toy range on the way. So what next for the new pre-school hit?
.jpg?i=1309170808 "Beyond Bratz")
The launch of the Bratz line was undoubtedly a major milestone for MGA Entertainment, but there is much more to the company than the pouty fashion dolls, as we found out from Marian Davis.
Bandai's Product Manager Andrew Welch tells us what he's into
