Mummy bloggers have seen something of a revolution over the last few years and the toy industry is working hard to utilise their skills. Katie Roberts chatted to a number of industry execs to see how they are integrating the social networking sites into their marketing campaigns…
Characters from virtual worlds and mobile apps are appearing more and more in the toy aisles. Katie Roberts talks to developers of some of the key kids apps and sites to find out more about the trend…
Mattel has launched Polly Pocket’s Best Day Ever campaign with an extensive 360 degree marketing programme. The national promotion is supported by TV, online, print, partnership and in-store activity...
Spin Master is expanding its arts and crafts offering with the introduction of fashion accessory, Bizu.
In 2010 DKL increased its business by 25 per cent year on year over 2009, a figure made even better by the fact it was across most of the firm’s ranges. It’s ahead so far this year too and, as Samantha Loveday finds out, there’s much more to come...
With over 20 years of experience in infant electronic learning toys, VTech Baby has more planned for 2011 to keep it front of mind with retailers and consumers. Katie Roberts found out more…
