Features

Hasbro continues to update and reinvent its classic game brands and has hooked up with superbrand Guinness to formulate a six-week pub promotion around Trivial Pursuit’s latest incarnation, Trivial Pursuit: Bet You Know It.

For years, the second and the third largest toy company were content to share top-range licenses such as Star Wars, to cater to the same young boy demographic, and to otherwise keep out of each other’s way – with one short-lived exception.

ToyNews’ recruitment partner Aardvark Swift has again highlighted the toy and licensing industry’s men and women of tomorrow who are driving and developing opportunities for their companies. Here are the ones to watch for 2011…

Research from online specialist Brandbank has examined who is doing the best job of selling toys online. The new study has rated the top toy websites across a number of criteria from presentation to ease of use.

We bring you the ToyNews annual guide to the essential toy retailers throughout the UK, both online and on the High Street, and introduce you to the teams behind the scenes...

For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy – the Big Loader…

Contributor Jon Salisbury wanted some reliable inside info on the state of play in the US market and who better to ask than Sean McGowan, the highly respected toy analyst at Needham and Co on New York’s Wall Street?

Our TV expert, Clive Crouch muses on what new legislation on product placement could mean for children's TV production and how new technology could change their watching habits.

The transition from distributor to fully-fledged IP owner and developer is the Holy Grail for many UK suppliers. Re:creation believes 2011 is the year it will make that jump. Ronnie Dungan spoke to MD Nick Joslin…