Trio is a brand new concept in building play, which has been developed in Mattel’s Play Lab. The collection comprises a series of construction play packs at a range of different price points and age suitabilities.
Mattel’s senior vice-president of brands was in town recently for Brand Licensing Europe. Ronnie Dungan caught up with him to talk about the future direction of the firm’s new and classic properties.
The new Plane from Schleich is a major completist purchase for its top-selling Wild Life range.
One thing the world’s most popular toys all have in common is that they all started life on a designer’s drawing board. Ahead of January’s Toy Fair, ToyNews speaks to three toy designers to find out what makes them tick, whether eco credentials are really important, and what’s next...