Features

Toy inventors have been regular visitors to the BBC’s Dragons’ Den. We catch up with some of the previous applicants to find out where they are now...

Jon Salisbury has seen a few recessions come and go in his time as a toy journalist but, who have been the winners and losers this time around…?

Hasbro’s 2010 offering will be lead by Iron Man 2. Elsewhere there’s news in games and girls, plus a comeback for Tonka. Oh, and Beyblades are back...

We look at the latest addition to the Micro Pets brand and the campaign that Tomy hopes will make it into the biggest toy hit of 2010...

Firm is launching a unique range of paper-thin guitars and drums with touch sensitive technology, backed with an extensive marketing campaign...

Great Gizmos has charted a simple but determined rise over its 13-year history. Head honchos Ian and Judith Dayus explain their down-to-earth approach…