Vivid's JLS Collector Dolls launched in mid-October and are gaining exposure across internet, broadcast, radio, national newspapers and consumer lifestyle magazines. Secured coverage is already looking set to generate a media value of over £1 million by the end of the year...
Re:creation is launching a new putty compound into the market in 2011 with a full marketing campaign and rolling product launch schedule including innovative toy components for added play value...
.jpg?i=1292861723 "MY FAVOURITE THINGS: Emma Owen")
Lego's PR and promotions manager, Emma Owen tells us all about the things which tickle her fancy...
January 2011 sees the launch of a brand new theme, Lego Ninjago, within the Lego Portfolio. It offers children aged six and over an entirely new experience that bridges physical action play, Lego product building and interactive online experience, with a ninja theme.
A complete round-up of the exhibitors and their stands at the upcoming Spring Fair International 2011, set to take place in Birmingham in February.
Toy News finds out more about the stationary suppliers plans to work more closely with toy retailers in 2011
LeapFrog’s pre-school shopping products, the Count and Scan Shopper and the Shapes and Sharing Picnic Basket launch this month...
Re:Creation's brand and marketing communications manager shares a few of her favourite things
After a successful return to Olympia last year, this year’s Toy Fair is even bigger, occupying more floor space and bringing well-known players back into the fold. ToyNews talked to Simon Pilling, BTHA fairs and events manager…
October sales have continued to grow in the traditional toy market for the UK, although at a slightly slower pace than in September.
