TCGs and stickers form a fast-moving, trend-driven sector. Following the recent boost the World Cup provided to the market, we caught up with some key players to find out more.
Following nine successful years of Bionicle, Hero Factory is a brand new concept in the buildable action figure category, backed with a campaign including TV, sponsorship and a nationwide road show.
Backed with an autumn TV campaign, Flair's new interactive plush boasts animatronic features including movements and sound, plus traditional plush textures.
Discovery Enterprises is on a major licensing drive at the moment, with Animal Planet being the first of its brands to receive attention.